Client: Smokey The Bear
Project Name: There’s A Little Smokey In All Of Us
Overview: I was tasked to continue the legacy that is Smokey the Bear. Smokey is a legendary campaign character for the National Association of State Foresters. I was allowed the opportunity to continue this idea with a simple campaign. The ad was designed to be straightforward by using statistics and the simple notion that everyone is responsible for their actions.
My Role: Art Direction and Graphic Design
