Client: Affirm | Amazon
Project Name: Seize Prime Day with Affirm
Overview: Affirm launched its first-ever Prime Day campaign with Amazon. The goal was to garner brand awareness and revenue through our exclusive partnership with Amazon and our owned marketing channels (email, webpage, social, and app). This campaign celebrated the launch of Prime Day 2022 by introducing Affirm to Amazon customers, making shopping more accessible by allowing Amazon customers to pay over time for everything from A to Z.
Results: The Amazon Prime Day campaign brought significant brand-aided awareness and increased brand familiarity. The campaign also drove massive reach and generated incremental revenue.
My Role: Art Direction, Designer
