Client: ARCO
Project Name: Lessons in TOP TIER™
Overview: After Hanna’s introduction in 2017, Hanna the Dashboard Hula Girl has become THE car expert. In her next campaign, we created a campaign where she can teach viewers about the basics of quality TOP TIER™ gas right from the dashboard of the car. In this campaign, the concept is to let her knowledge and personality shine by transporting her into a fantasy world featuring whimsical miniatures and sets within the vehicle and educating visually what TOP TIER™ gas means for your car.
My Role: Art Direction, Concept