Client: Taco Bell
Project Name: Taco Bell Breakfast Launch
Overview: The task was to create an overall look and feel for Taco Bell breakfast. Taco Bell didn't just want to be another QSR that served breakfast. What they wanted to introduce a morning lifestyle. My team was tasked with this challenge, and what we created brought a new point of view to quick-service breakfast. We showcased the breakfast food as a quick-on-the-go item by introducing all the morning things that you love. The sunrise, the dynamic shadows, and that freshly hand-made look that makes you crave a whole new set of Taco Bell products.
Results: Overall, Taco Bell had a successful launch and is now leading the QSR breakfast category with heavy hitters like McDonald'sMcDonald's while still maintaining that lifestyle my team and I created. If you haven't tried it. Go now!
My Role: Art Direction, Concept, Graphic Designer, and Production
