Client: Marcus & Millichap
Project Name: Togetherness, Apart
Overview: At the beginning of 2020, Marcus & Millichap was already working full speed on a brand new website. This website was in desperate need of a redesign. The marketing team was also currently working on an internal campaign to announce the new website until the COVID pandemic hit. After getting the entire team situated to work from home, we quickly shifted our plan. While everyone is separated and staying safe, the new website will help both agents and clients connect and work together. We created an internal campaign called "Togetherness, Apart," a campaign promoting the website as a way to bring our employees together (when we need it the most) while we're all working remotely.
Internally, we created a box mailer to send all of our agents and associates to both announce the new site and gift some materials to help make working from home a little better. Along with creating virtual backgrounds to make virtual meetings professional.
Externally, we created a simple eblast campaign and a few social posts to get the word out but not to deter from the realities our world is facing in 2020.
My Role: Art Direction, Concept, and Design
