Client: Farmers Insurance
Project Name: Stranger Claims
Overview: For the two weeks between Friday the 13th and Halloween 2017, Farmers Insurance released the "Stranger Claims." Through social media, viewers could uncover five creepy, paranormal stories based on real insurance claims through an interactive 360º Experience. We utilized the social space by creating a new and innovative way to view content. Users were served a facebook canvas unit, or a YouTube ad, that guided the user through a frightening experience through the Stranger Claims.
Experience The Stranger Claims. If you dare.
Results: People loved it and people wrote about it. Check out what they said here.
My Role: Art Direction, and Design
